How Google Works eBook ì How Google PDF/EPUB ²

How Google Works [Reading] ➸ How Google Works Author Eric Schmidt – Google Executive Chairman and ex CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives At the time the company was already wel Google Executive Chairman and ex CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives At the time the company was already well known for doing things differently reflecting the visionary and freuently contrarian principles of How Google PDF/EPUB ² founders Larry Page and Sergey Brin If Eric and Jonathan were going to succeed they realized they would have to relearn everything they thought they knew about management and business Today Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields How Google Works is an entertaining page turning primer containing lessons that Eric and Jonathan learned as they helped build the company The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this ever changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives Covering topics including corporate culture strategy talent decision making communication innovation and dealing with disruption the authors illustrate management maxims Consensus reuires dissension Exile knaves but fight for divas Think X not % with numerous insider anecdotes from Google's history many of which are shared here for the first timeIn an era when everything is speeding up the best way for businesses to succeed is to attract smart creative people and give them an environment where they can thrive at scale How Google Works explains how to do just that.

  • Kindle Edition
  • 320 pages
  • How Google Works
  • Eric Schmidt
  • English
  • 09 June 2014

10 thoughts on “How Google Works

  1. David Zukowski David Zukowski says:

    Data loving diva accepting knave hating smart creatives out to save the world and rescue us from the evil incumbents Ready to hear that again and again? Good because if there's one message the authors of How Google Works actually adhere to it's that repetition doesn't spoil the prayer even when it doesFor all the talk of pithy to the point meetings messages and culture this book sure is long A 3 year 260 page effort that could and should have been condensed into a book half its size Chapters and their included sections feel disjointed and commonly rehash the same topics only differing in what witty footnotes and CS puns they choose to add for flavorThe writing feels patronizing than anything and at the end of the day I'm not sure I actually learned too much The authors paint an idealized picture of not only Google but of this concept of a smart creative that's so extreme it borders on absurdity They exaggerate the core values of the company eg Don't be evil to comical proportions and write as though every single action ever taken by the company has been entirely altruistic It's pandering plain and simple With the recent NSA scandal and omnipresent net neutrality litigation it's not enough to say we're working on self driving cars we're the good guys That's not substanceWhen it comes to discussing well how Google works don't expect much beyond surface level generics Worse any mention of an interior struggleproblem is purely perfunctory intended to tease that coy humility while being uickly dismissed with a tone of our weakness is our strength that's so poignant it's impossible to miss the ironyThe book is not without its merits however It does a great job describing Google's early years especially with regard to the impact of Larry Page The discussion around the interview process is also enlightening and had me sitting there with a pen and paper trying to reason out one of the commonly asked riddles These sections while great are just ultimately too sparseGoogle has done some amazing things there's no discounting that But the title of this book is How Google Works not Google We're awesome and here's why So between the pom pom waving and pats on the back I was left trying to connect what substance I could to how I as a user Google perceive the company Below is an example of thatIn the latter half of the book the authors discuss the importance of cutting the lifeline on products that aren't working They allude to an instance where a website moved the front page location of a failing section to a prominent position in order to make up for its shortcomings Makes sense why this is bad but I couldn't get Google out of my mind From the outset it seems to betray one of their core axioms get it into the hands of the users ASAP; well we all know how that private beta turned out Not only that but they're now doing exactly what they advised against by making it an integral part of their much successful Youtube to many users' distaste Maybe I'm wrong but that's exactly what I'd like to hear from the book Teach me please That's why I'm reading your bookI don't know why I wrote that much or why I'm this upset I got the book as a gift and thought I'd learn some cool new things about a company that's made such a huge and often positive impact on our world It's a shame because there was so much they could have talked about but instead opted for something just short of a propaganda pieceOh and don't get me started on the substitution of the singular generic pronoun he with she Using he generically does not imply gender in collouial English and the switch just comes off as pretentious

  2. Otis Chandler Otis Chandler says:

    A decent book about Google from it's former CEO and head of product I am only giving it 3 stars because a lot of it was too vague to be useful or stuff I already knew However every 5 or 10 pages there was a nugget or reminder of something I knew but that was good to think about Also good to see a lot of this all written down in one place So worthwhile overall though it did take me a while to plow through Eric spent a lot of time talking about product excellence In todays crowded market products that are better than the rest are the ones that succeed Better design functionality even speed “product excellence is now paramount to business success—not control of information not a stranglehold on distribution not overwhelming marketing power”There was also a lot of discussion about how to lead a engineering and product led organization which is absolutely critical in a technology company Also discussion how to scale a company and hire smart people Eric used the prhase smart creatives to describe the kind of people who will be successful in a technology company though I'm not so sure they are such a new breed as he makes out But anyways identify smart creative people who like tech Then find those who have the biggest impact and give them to do and lots of autonomy The below was another obvious yet interesting to think about philosophy of Google's A good uestion to ask in any new product or feature is always what technical innovation it has Basing products on technical insights has always been a core principle of Google but its importance became even clear to us in 2009 when we reviewed our product line and started to see a pattern emerging The best products had achieved their success based on technical factors not business ones whereas the less stellar ones lacked technical distinctionThis is another uote that I think is a key to success and scaling a companyThe simple way to keep recruiting in everyone’s job description is to measure it Count referrals and interviews Measure how uickly people fill out interview feedback forms Encourage employees to help with recruiting events and track how often they do Then make these metrics count when it comes to performance reviews and promotions Recruiting is everyone’s job so grade it that wayOther good tips keep details about projects people are doing in your phone address book so you can easily look them up anywhere Once a year write a self review and share it with the people you work with Clean out your inbox down to 5 emails or less each day In a fast paced business the bestonly way to get things done is relationships so pay attention to those OKR's and why it's good to stretch yourself and make them public 702010 for resource allocation 70% on the core business 20% on emerging 10% on new The way to improve a product is to challenge your smart people Eg these ads suck

  3. Manuel Antão Manuel Antão says:

    If you're into stuff like this you can read the full reviewTo Google or not to Google How Google Works by Eric Schmidt and Alan Eagle I had my first run in with Google in 2005 as a customer and maybe because of that I’ve read this book in a different light Over the years I’ve found the Technology Giants experience sometimes incredibly frustrating I won’t name any names in case you’re wondering People who work with Technology on a day to day basis tend to look up to the Software giants with a stance of awe I always get the sense they think there’s their way of doing things insert here a Technology Company of your choosing and then there’s the way of the rest of us I uite agree with their take on the fact that one has to be super ambitious to get anywhere I also see things the “Google way” when it comes to the importance of having a moonshot thinking ie we have to aim for the stars not to the hill next door Most of the companies I know tend to assume that things are impossible rather than starting from real world physics and figuring out what’s actually possible That’s the reason Google and other American Technology companies puts so much energy into hiring independent thinkers If one hires the right people and have big dreams one usually gets there And even one fails one will probably learn something important along the wayYou can read the rest of my review elsewhere

  4. Brandice Brandice says:

    How Google Works is an examination of one of Silicon Valley’s tech giants the company culture processes and philosophies I’m a long time user and fan of Google and was curious to check this book out It was alluring but not groundbreaking I particularly enjoyed the chapter on Talent There were some interesting points and I enjoyed reading the complex uestions interviewers should consider asking instead of the all too common standard scripted ones we’ve all been subjected to at one point or another A decent read if you have an interest in tech companies and business cultures

  5. Arun Divakar Arun Divakar says:

    There is no one across the globe who does not use this siteWait Strike that out Let me rephrase this as The search engine of Google and its associated products and services are used by a wide variety of people across the globe barring mainland China The topic of Google in China is now a major case study and not one which this review can hope encompass The focus is here is on this small yet extremely impressive book about some of the inner workings of Google as viewed by Jonathan Rosenberg and Eric Schmidt Both of them have been long term Google employees yet still maintained their outsider POV’s I should tell you upfront that my perspectives on this book are almost solely motivated by what I have seen heard and experienced around me in the professional environThe book is an overview of the business people management and innovation practices that Google preaches and practices While we might not really understand how Google 'works’from these pages we do get to understand how Googlers work and what keeps them ticking in a generic way Eric and Jonathan touch some of the basic management aspects with reference to running any large corporation in a seamless way which include the company’s way of handling recruitment performance management rewards and recognitions and building a vibrant work culture The key differentiator between Google and any other company in the technology space is the nature of its workforce In Eric and Jonathan’s lingo these are called the ‘Smart Creatives’ highly adaptable intelligent and a dynamic set of people who form the core of the company Being on a totally different plane of performance it also tends to be eually important to manage these star performers in the right fashion Any manager you know will tell you that managing a star performer is a very dicey affair and one you have to put a lot of planning into So you can imagine what it would be to have a company full of such performers In the process of hiring and working with such a creative set of people Google has also given the World a fair share of technology leaders the likes of Kevin Systrom Marissa Meyer Sheryl Sandberg Andy Rubin and Nikesh Arora to name a few When you have such visionary individuals working for you them wanting to move on to try something different is exceptionally high My personal favorites from this book are two aspects of running operations in a a technology company recruitment and communication Most organizations do not have a huge chunk of problems most problems that they have are the ones they hire A wrong person in the wrong role will be the death of business as we know it and there are examples galore for this The companies who have a successful track record put in a lot of focus on the hiring process and this is where Google marks a different path too They are known for the curveballs thrown at candidates during interviews which check the adaptability factor than anything else The checkpoints that the company has established in terms of the interview process and the review mechanisms ensure that the weeding out of the wrong person happens at the fastest possible time This does not mean that they do not hire the wrong people but that the uantum of such wrong hires is not substantial enough to disrupt the company The second aspect of communication is even important I am a firm believer of the concept that there is no such thing as over communicating in a corporate environment The practices that Google employs with regards to getting the leadership team in front of the people and answering uestions for them is a practice that can be emulated it does get emulated in a lot of firms across a variety of corporate environments There is no replacement to such dialog when it comes to boosting morale of the employees Eric and Jonathan highlight the case of Google shutting down operations in China as an example of how a high impact decision can be communicated well and to high acceptance to the workforce of the company There are countless other anecdotes and case studies on innovation rewards and general management scattered through this bookThis said all the content of this book will need to be taken with a proverbial pinch of salt Why ? Because it is Google telling us Not that I hide any negative connotations behind that statement It is just that a company who is a world leader can afford to do a lot of things that most others cannot afford Let’s look at an example If you have a firm that is struggling to meet its financial and revenue targets and is pretty much hobbling along the first thing that gets flung out of the window is work culture In a scenario where everyone rolls up their sleeves and enters the trenches for a bloody battle is no place for a highly work culture oriented place While the example is slightly exaggerated some of the aspects that the authors talk about here cannot be applied per se to other firms What is needed is a careful introspection of the points they raise and how they can be tuned to best use in your corporate scenario If you apply this as is it will stick out like a sore thumb A fantastic book Thoroughly loved it

  6. Ramalingam Ramakrishnan Ramalingam Ramakrishnan says:

    Don't waste your time Go now read this book twice first time will be Aha and the second time you will be underlining and thinking assimilating Give a copy to each of your direct reports irrespective of your industry if they don't do so like wise fire them there is no need to work with themIf you are not convinced still here are 5 reasons1 When the CEO of the Best Company to work for Fortune 2013 2014 writes about the Google Way of doing things there must be something profound that we have missed The message in the book was developed as an internal program for its Directors They talk about hiring culture decision making innovation etc The closest that came to sharing on how Google runs it was In the Plex by Steven Levy This is 10X2 Google has developed released several products in the last few years and not released many The scalability of their products have been outstanding which means strength in design thinking automation user experience test and releases etc Search GMail YouTube Andoid Maps etc Co Author Jonathan was the head of Engineering he realized uickly that traditional product plans will not work early in his interactions at Google3 Leading scientists researchers with PhD's to their credit start as Software Engineers The kick seems to be great talent attracts such talented people and ability to work with infrastructure not available anywhere else This book is about the environment for such talented folks to work interact4 Google' products should already be used by most people in the planet Android in Mobile Search GMail etc Add to this what we know Glass Loon for Internet connectivity Driver less cars etc I have not even listed Ads which drive nearly all of Google revenues What drives these smart creators and collaborators to the famed Moon shot thinking?5 '10 Things we know to be true' and 'Dont be Evil' while these have been publicized how they are used everyday internally within the OrganizationA Must read book eually for the new age employees and employers

  7. Shaw Shaw says:

    There is enough here to keep management teams in all departments busy for a long time There is also a lot of flattering stories about how great Google is Get past that and there is a lot of gold

  8. Rob Di Rob Di says:

    Overall disappointed with the book Here's a summary We're GoogleWe're awesome You are not worthy of us It seems the best lesson you can take with this is1 Start a company with 2 brilliant co founders who get along well with others2 Be in a ridiculously growing industryThe book it reminded me most of was the fawning The McKinsey WayAnother thing that annoyed me was the use of the third person by the authors or ghost author There was no Ius in the book which is not what I expected since most of the anecdotes involve the authors

  9. Andrea Andrea says:

    I enjoyed this book I think there are a lot of great takeaways from how Google runs their business Some of my favorites had to do with interviewing candidates The way they interview candidates stuck out to me because hiring the right people is absolutely key to having a successful business Don't settle for a B candidate when you should be striving for the A I also liked what they had to say about making decisions You don't get real buy in until all the choices have been discussed and to reach a real consensus you need dissent Not everyone should have the same opinion on a matter if that's the case than you just have people who want to say yes because they believe that's what everyone else wants to hear Finally spending 80% of your time on 80% of your business Exploring other opportunities makes sense too but don't forget about what got you all this way

  10. Surya Kumar Surya Kumar says:

    This book is neat and insightful in every aspect that tells how you should keep manage your employees products and make them grow creative 2 Pizza team is a great idea ripped from Focusing to keep people in very small team and keep them work together discussing the culture and plans Smart Creative Transferring the new technology from products to the consumer and this makes your employee to bring innovative products Google just make it keeping the money asideGrow Not Money and don't follow your competitor just GROW is truly inspiring and paving a way to change innovation to creation Hippos are not always right every employee should be open to default when it comes to communication we have the right to talk or discuss what are in our mind Hire a learning machine Recruit candidates who is willing to learn and the great product and ideas comes form learning This book also explain why Steve Jobs called as father of innovation Steve's attention to detail for creating best innovative products is main key success for Apple and off course optimization is a important ingredient of innovation 20% of time collaborate with employees who work in other projects which will bring innovative ideas Ad sense G mail Ad words are the best examples which comes through these kinda ideas Bottom line this books tells you how an innovative company works

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