The Ten Faces of Innovation: IDEO's Strategies for

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization [PDF / Epub] ★ The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization By Tom Kelley – A brilliant guide to fostering creativity and business innovation based on the author's experience as the MD of IDEO the world famous design firm that has developed hundreds of innovative products inc A brilliant guide to fostering Faces of PDF ☆ creativity and business innovation based on the author's experience as the MD of IDEO the world famous design firm that has developed hundreds of innovative products including the Palm Pilot When it comes to work could you be an experience architect Or a storyteller caregiver or a cross pollinator These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in The Ten PDF or their business lives Individuals can use these different characters in different situations to create a broader range of solutions to business problems at the start of the creative process you might be the anthropologist going into the field to see how customers use and respond to products; later if there are obstacles you might be the hurdler who overcomes obstacles in the way to the finished product The book explains with examples from business how adopting these characters can beat naysayers Ten Faces of Kindle Ð who stifle innovation.

10 thoughts on “The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

  1. Kent Kent says:

    35 stars for the idea 1 star for the writing 005 stars for the presentationThis is yet another business book that could have been an IncFast CompanyMedium article hell listicle Kelley takes a compelling concept and makes us slog through pages and pages of evidences that justifies its own printing and cost and to make Kelley and the publisher money Sigh Honestly don't waste your time reading the book Kelley's hypothesis is there are 10 different personas with different strategies to cultivate innovation Done He gives at best solid and at worst meandering examples of how they work often losing his point His repetitive structure Intro each face anecdote of one angle the Face takes tidy summing up paragraph asking how could you use that angle repeat until the next Face then you repeat the macro structure was insufferable It just lent evidence that this should be short thinkpiece Instead I recommend Spend 5 10 minutes skimming the reviews below for any bulleted list of his points Think about how you your org come up with new ideas Based on 10 points look for what might be missing based on that list Use those as jumping off points to explore new ways to cultivate new ideas This will save you a lot of time and frustration sifting through Kelley's dross to find the gems

  2. Ensiform Ensiform says:

    The author general manager of the design firm IDEO explains ten roles employees can fill to help companies create and innovate The roles are Anthropologist sees everyday life as a source for new ideas; Experimenter celebrates the prototype process; Cross Pollinator uses a wide breadth of learning to improve their main field; Hurdler turn constraints into opportunity; Collaborator leads cross functioning teams where players exchange roles; Director puts together teams with good chemistry; Experience Architect creates positive encounters with product by engaging senses; Set Designer creates spaces for projects; Caregiver makes consumers’ process fun and personal; and Storyteller triggers emotion by making experiences authentic WhewThis was an easy work read written in a pleasant style that forgoes the usual talking down tone of business books I’m always wary of these business help books that name “the” seven whatchamacallits of leadership or the fifteen boondoggles of customer service or so on Of course Kelley does point out that these ten “faces” are roles not individuals and that roles can overlap within people or groups just as you can be a father husband engineer kayaker etc so too one might add on Experimenter and Collaborator onto that list But very often as I read page after page of anecdotes about this or that company surging in market share I found myself wondering what precisely the “roles” had to do with it Kelley argues for power naps at work to recharge which is fine – but what’s The Director got to do with it As with most books of this ilk this is a lot of good advice names matter; find out what the customer really needs not what he says he needs; face time is better than email packaged with a simple sounding hook just ten things to learn

  3. Brian Brian says:

    40 Good framework for the rolespersonalities that lead to innovationA bit forced at times eg Collaborator—he essentially argues that it needs to be a pillar of culture that everyone collaborated but overall cool way to think about the type of people you want to assemble in your centers of innovation I’ll probably refer back to this in future

  4. Brooks Brooks says:

    Good book on innovation and I want to read the early work The Art of Innovation So 10 roles in innovation but I focused on the first as they are applicable to most projects1 Athropologists Observers of the world Rought edges work arounds self modify Interns are good Athropologists as they have a different perspective Always keep up with diverse magazines2 Experimenter Allow for failure many times 3 Cross Polinator Value Diversity People with T shaped backgrounds deep in one area but broad range of experiences Travel Hang out wiht young people reverse mentoring4 Hurdlier Experts are often the guardians of conventional Wisdom5 Collaborator Crosses organizations6 Director Develops teams Finds diverse talent7 Experience Architect Develops ideas and customer service8 Set Designer 9 Carefiver10 StorytellerBrainstorming rules Sharp focus Playground rules Go for uantity encourage wild ideas Be visual defer judgement one conversation Number each idea Build Jump slightly alter when team reaches a platoe stretch first use improve game to stretch mind before brainstorming

  5. Eric George Eric George says:

    The idea is very interesting Ten different innovator approaches are assembled in this book It took me a while to finish it so I might have found the book a bit floating and too general regarding my original need at the time I started Worth the time though just to know that innovation comes from different origins and sources

  6. Heather Heather says:

    This is another book that I've meant to read for a while and it's an interesting one by Tom Kelley of IDEO the famous innovative design company It has some good ideas for creating an innovative and collaborative environment Instead of having a devil's advocate in a brainstorming session IDEO's way of innovating creating and solving problems encourages different people to take on different roles that are productive The ten roles they suggest are broken up into three typesLearning Personas1 Anthropologist observes interactions2 Experimenter prototypes new ideas continuously3 Cross Pollinator explores other industries and culturesOrganizing Personas4 Hurdler overcomes obstacles to innovation5 Collaborator brings groups together6 Director gathers crew and sparks creative talentsBuilding Personas7 Experience Architect designs extraordinary experiences8 Set Designer creates a stage and space for innovation9 Caregiver anticipates customer needs10 Storyteller builds morale but communicating storiesIf a team is made up of some of these roles and allowed to experiment and try some new things there's a greater chance for innovative solutions I think these are definitely important characteristics to consider and they are each important It can be hard to encourage some of these ideas in some environments as I saw while working with IDEO a little bit on a work project but I do think these are great places to start conversations that can lead to new ideasSome other points highlighted here that I liked include observing and talking to kids having your work space resemble an kindergarten classroom not ask customers what they need or think but spending a day following them around and watching what happens prototyping reverse mentoring being flexibility using broad based communication and brainstormingHere are a few uotes I liked Innovation is the lifeblood of all organizations and the Devil's Advocate is toxic to your cause p 3Archimedes said 'Give me a place to stand and a lever long enough and I can move the world p 6'Fail often to succeed sooner p 52To those who complain that there's nothing new in their industry I say get on a plane and see the world Traveling often and widely is one of the most effective ways to become a better Cross Pollinator Sometimes the most direct route to innovation is to look abroad and translate what you find p 83How you react to a potential disaster determines your chances of recovery and success p 93Great hurdlers don't let obstacles slow them down much less stop them Which goes to show that a hurdle is only as high as you make it out to be p 102Success depends on picking the right team and casting them in the proper roles All participants strive to achieve their personal best while thinking of the teams' performance throughout If you work on those baton exchanges to the point where they become smooth and fast you'll be amazed at how much you can achieve together In today's global economy your baton passes are just as likely to need to cross over oceans as well as departments p 132Is this ordinary or at least slightly extraordinary p 169 The first step in becoming extraordinary is simply to stop being ordinary 192An often overlooked tool in the world of customer service the smile p 238It is my hope that this book will spark lots of productive conversations that lead to action p 265

  7. Audrey Audrey says:

    Tom Kelley has done a great job of describing different facets of innovation and describing them in a way that helps the reader to identify areas that they have particular ability in and those they might want to develop Like the Belbin Team Roles the 10 Faces of Innovation provides a variety of slots that a team can fill; with individuals having scope to develop new areas of strength or contribute expertise Chock full of real world examples of each facet Kelley provides a good grounding in what makes innovation happen The only weakness for me was the lack of actionable content Short of asking everyone on my team to read the book not going to happen I need to extract the essence of each facet in a way that people will be able to identify their current strengths and summarize some options for developing the skills Still the book is high on my list of must reads for anyone involved in promoting innovation

  8. Mary Mary says:

    I read this book as a professional development assignment for work I was part of an online book study with other professionals from my organizationK 12 public education I found the book fascinating and the personas that Kelley described very interesting I was attracted to the book study based on Kelley's description of the Devil's Advocate Throughout my career I have really disliked the Devil's Advocate as it relates to work and life in general Kelley speaks about how the Devil's Advocate is a Creativity Killer The 10 Faces or personas are all personalities that help to create a synergistic environment that becomes a catalyst for creativity I myself identify with the Cross Pollinator Kelley gives wonderful real life examples from his experience at IDEO The book does not get bogged down with too much technical jargon It was a great read for the work Team I was on

  9. Leah Wescott Leah Wescott says:

    This was a slow read for me but that doesn't make it a bad thing I savored every delicious bite Tom Kelley is nice That fact that he gets innovation right down to his core is only part of his value He is also humane and humble The Ten Faces breaks down the types of approaches to the world that yield creative productive problem solving IDEO models a process of innovation that is actually process of empathy Why the business world has adopted this approach while higher education lags behind is beyond me The combination of The Ten Faces and Kelley's other book Creative Confidence gives you all the tools I plan to put them to great useThank you my mustachioed gurus

  10. Bernard Farrell Bernard Farrell says:

    Kelley describes the folks who make up an ideal team for innovating within a company Ideo is fortunate that they can probably create teams with ten folks each filling one of these roles but most companies cannot do this Kelley does a good job of describing the roles of each person and where they fit in the innovation process He also explains how to put together a team with fewer folks each filling than one role at the right timeOne day I'd like to be a member in a team like this

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