Content Rules: How to Create Killer Blogs, Podcasts,


    books Unlimited | New & Used bookstore | Franklin, NC – buyprobolan50.co.uk engage with customers Rules: How to PDF Ç and prospects like never before with Content Rules."/>
  • Kindle Edition
  • 307 pages
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
  • Ann Handley
  • English
  • 04 April 2017

10 thoughts on “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

  1. Cara Cara says:

    When I picked this up, I knew I was not the intended audience, but I wanted to know how to create killer podcasts, webinars and More However, the book is way too far out into the land of hey brick and mortar business person Try this technology It s neato to provide me any useful advice Ex How to make killer webinars Get webinar software, get a really good speaker, plan a topic, invite people, answer questions, make sure it doesn t get screwed up Yeah, thanks.


  2. Paul DeBusschere Paul DeBusschere says:

    I gave this book three stars because it has useful information in it about managing a content based marketing effort, but it fell somewhat short on depth By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over Ideas You Can Steal in each case example The authors tripped up by stating some rather pedantic rules about words people shouldn t use like, leverage Really and fell into using some of the I gave this book three stars because it has useful information in it about managing a content based marketing effort, but it fell somewhat short on depth By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over Ideas You Can Steal in each case example The authors tripped up by stating some rather pedantic rules about words people shouldn t use like, leverage Really and fell into using some of their own unclear language Franken speak is, I m afraid, Franken speak They also tried to be rather cute with profanity, to the book s detriment.Overall, however, the book does offer some useful advice on how to structure and schedule the various content generation efforts that comprise a complete campaign There are a few helpful pointers and links about some of the tools one can employ to make all of this work without becoming a sleep deprived zombie So, for the price, not a bad book, but not quite as compelling as it could have been


  3. C.C. C.C. says:

    I wrote it, so I m a bit biased, but I like it and can t wait for others to get a chance to read it


  4. Anabelle Bernard Fournier Anabelle Bernard Fournier says:

    As a web content writer, I can t pass up a book that promises to help produce killer content for the Web Thanks to my Kindle, I was able to buy the book and start reading it within seconds Even though it took me a while to finish it moving oblige , I m really glad I did.I loved one of the foundational premises of the book marketing can learn a lot from the art and style of storytelling literature and the fundamentals and science of good reporting journalism loc 314 This is a book af As a web content writer, I can t pass up a book that promises to help produce killer content for the Web Thanks to my Kindle, I was able to buy the book and start reading it within seconds Even though it took me a while to finish it moving oblige , I m really glad I did.I loved one of the foundational premises of the book marketing can learn a lot from the art and style of storytelling literature and the fundamentals and science of good reporting journalism loc 314 This is a book after my own heart introducing literature in the marketing mix.The book is geared towards businesses and brands, not personal bloggers, but I did get a lot out of it anyway As I m trying to get up to date on web marketing and content management, I found the 11 rules the authors lay out simple and comprehensive Embrace being a publisher Insight inspires originality Build momentum Speak human Reimagine, don t recycle Share or solve, don t shill Show, don t just tell Do something unexpected Stoke the campfire Create wings and roots Play to your strengthsThe rest of the book is devoted to explaining and demonstrating these 11 rules, first through theory and practical advice and then through several case studies.I appreciated the tutorial style of the book Instead of focusing on why marketing has changed a role fulfilled by The New Rules of Marketing PR , the authors decided to discuss the how the basic rules to create great content that supports your brand and brings you traffic.Something I found especially useful was the bare bones of an editorial calendar what to post every day, every week, every month, every quarter and a few times a year This will come in handy as I work on Molives content strategy In fact, most of the book is useful it lays out in simple terms the different ways to produce good content without being prescriptive or preachy The authors believe that there s no one stop solution and that every content strategy must fit the business s goals.This is not a marketing theory book but rather a how to If you re interested in the theory behind the practice, look at The New Rules and other books about the same topic There s plenty of them out there But if you re looking for hands on, practical tips that you can implement right away, Content Rules is a great choice to get started


  5. Gradon Tripp Gradon Tripp says:

    The best, most concrete book on social media tactics I ve read yet.


  6. VisforVillains VisforVillains says:

    Very basic Definitely fine for someone who is delving into social media for the first time I think it lost me as soon as it brought in drawings of robots doing various things I understand that this was supposed to help you remember key ideas, but I found myself irritated by them And then they were never brought back in the rest of the book If you are going to introduce a visual element like that, you should at least carry it through.One of the points the book made over and over was to avoid Very basic Definitely fine for someone who is delving into social media for the first time I think it lost me as soon as it brought in drawings of robots doing various things I understand that this was supposed to help you remember key ideas, but I found myself irritated by them And then they were never brought back in the rest of the book If you are going to introduce a visual element like that, you should at least carry it through.One of the points the book made over and over was to avoid a professional voice, as you need to appear human to identify with your audience Of course this is important However, the authors use of it actually made me identify with them less, as it sometimes felt as if they were trying too hard to be cool and casual Phrases like put in your two pesos bothered me There were also some strange layout design choices in this book Some sections were in grey boxes that, instead of being a tidbit of useful related information, actually went on for pages The title mentions how to , yet the book is not telling you how to develop any of the media options it explores in its title well, it does spend quite a bit of time on webinars, but not much on blogs, etc It does give you ideas on how to tailor your content to your audience, as well as how to break it down or splice it together to fit different media styles Nothing I didn t already know.I seriously learned nothing from this book Perhaps I have just taken a lot of time to investigate the issues it covers on my own, but much of it seemed like common sense If you are lost when it comes to scheduling, communicating, and gauging your audience, you could be helped by this book Otherwise, it would probably be best to pass this one by


  7. David H Deans David H Deans says:

    The forward of this book states that Marketing is about creating great content but that the art and science of producing that superior material has been a mystery to many David Meerman Scott, the author of the book s forward section, suggests that the answer to the question what exactly, should I do is to tell stories Granted, that s one important aspect of a forward looking plan of action.However, perhaps it s essential to fully understand why most businesses tend to create poor conten The forward of this book states that Marketing is about creating great content but that the art and science of producing that superior material has been a mystery to many David Meerman Scott, the author of the book s forward section, suggests that the answer to the question what exactly, should I do is to tell stories Granted, that s one important aspect of a forward looking plan of action.However, perhaps it s essential to fully understand why most businesses tend to create poor content In fact, much of the business communication that s being produced today clearly doesn t meet the needs of its intended target customer To the vast majority of marketers, the task of creating content is still centered upon explaining what their product or service does.In contrast, great content from the customer s point of view should provide meaningful and substantive insight or guidance about what products and service will do for them As I concluded reading this book, it occurred to me that the authors had not made this point in the most compelling way I was somewhat disappointed.That said, Ann Hadley and C.C Chapman have written a very comprehensive guide about how to develop a content marketing strategy and construct interesting information for your intended recipient utilizing a variety of digital media in the process.Chapter 6, Share or Solve Don t Shill is by far the most useful section of this helpful guide It shares the six characteristics of a good idea or a story What s missing, in my opinion, are examples of how companies typically fail to incorporate these basic principles.Why is this explanation needed Because this is a crucial concept and it should not be open to interpretation meaning, many marketers must essentially unlearn the common practices of legacy corporate marketing communications organizations.Content Rules includes ten case studies what the author s refer to as success stories I found some of these examples to be very insightful In summary, the authors have tackled a subject that is very problematic, since knowing what to change is only part of the equation Executing on that required behavioral transformation, having the will to discard bad habits, has proven to be very challenging.Moreover, for those marketers who find it difficult to adopt these new practices themselves, the likelihood of being able to outsource this task is not promising Finding an appropriately skilled consultant, a practitioner with proven results, will be equally challenging


  8. Mike Maginot Mike Maginot says:

    I like word play The title, Content Rules, refersto the influence your content engenders than it does to any sort of principles you should apply to its creation The authors provide guidelines for getting the maximum mileage from the content that you, or your organization, generate, but not a fool proof formula for marketing success What you get here are helpful hints, tips, and case studies.The authors are advocates of reimagining, taking ideas that you might use in a blog and repositio I like word play The title, Content Rules, refersto the influence your content engenders than it does to any sort of principles you should apply to its creation The authors provide guidelines for getting the maximum mileage from the content that you, or your organization, generate, but not a fool proof formula for marketing success What you get here are helpful hints, tips, and case studies.The authors are advocates of reimagining, taking ideas that you might use in a blog and repositioning them strategically using other social media platforms For example, your blog gives birth to a series of tweets on Twitter or status updates on Facebook It then becomes the basis for your YouTube video, but not necessarily in that order The book offers good common sense advice, the stuff you might learn in a Journalism class The most important clue the authors wish to convey is the importance of telling a good story in a voice that sounds human, not like a corporate machine Engaging your audience and being helpful are considered paramount to social media marketing success


  9. Robyn Robyn says:

    Overall this was an interesting book There were some useful bits, although I don t think the subtitle is accurate I didn t feel like the book taught me how to do anything The content rules concept was great, I loved the point about how content is what motivates purchases, trust, and engagement not design and how this should be the primary marketing tool we consider.I agreed with all of part one, found myself going uh huh uh huh along with the authors After a while I realized I was agreei Overall this was an interesting book There were some useful bits, although I don t think the subtitle is accurate I didn t feel like the book taught me how to do anything The content rules concept was great, I loved the point about how content is what motivates purchases, trust, and engagement not design and how this should be the primary marketing tool we consider.I agreed with all of part one, found myself going uh huh uh huh along with the authors After a while I realized I was agreeing but not learning So then I wondered who this book was for Here is my theory This book is not for content creators This book is for our bosses I believe it is persuasive enough to convince them to prioritize content.So would I recommend you purchase the book Yes if you re planning on giving it to your boss If you re looking for a how to create killer content book you may feel it s a bit simplistic.Another note, I borrowed the audio book from my local library so may have lost some of the impact from the case studies because I couldn t see the examples The authors read the book, which was interesting


  10. Dave Fleet Dave Fleet says:

    Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.The proportion of Content Rules that will be useful to you depends on your knowledge level The book is divided into three parts the first covers the absolute basics the second goes intodepth on specific elements the final section covers case studies If you have a reasonable handle on content strategy, you will be able to skip to the second section meanwhile, even if Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.The proportion of Content Rules that will be useful to you depends on your knowledge level The book is divided into three parts the first covers the absolute basics the second goes intodepth on specific elements the final section covers case studies If you have a reasonable handle on content strategy, you will be able to skip to the second section meanwhile, even if you live and breathe content, the final section of examples will still probably spark some ideas for you.Recommendation if you re already working in the space, don t force yourself to read through the whole thing pick and choose, and it will be a useful read for you.Particularly useful sections of the book, for me, were the B2B and webinar chapters I ve already recommended the book to some people for the ideas that they alone will generate


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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)➹ [Download] ➵ Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) By Ann Handley ➼ – Buyprobolan50.co.uk The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google , and other platforms are giving everyone a voice, including org The guide to creating engaging How to PDF Å web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google , and other platforms are giving everyone a voice, including organizations and their customers So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business Content Rules equips you for online success as a one stop source on the art and science of developing content that people care about This coverage is interwoven with case studies of companies successfully spreading their ideas online and using Content Rules: Kindle - them to establish credibility and build a loyal customer base Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers Rules: How to PDF Ç and prospects like never before with Content Rules.


About the Author: Ann Handley

Ann Handley is the author How to PDF Å of Everybody Writes Wiley , co author of Content Rules Wiley , a speaker, and the world s first Chief Content Officer More at AnnHandley.